Culturally Coded Artifacts

By Lena Darweesh . F..

Published by The Social Sciences Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Artifacts have culturally rooted significance that are currently challenged by the collective global commodity culture. Recently, initiatives have been taken by countries to revive such cultural coded artifact as part of the local commodity culture. Um Khamas, is a local doll in the Arabian Gulf region that is digitally designed by means of the most recent design technology with a cultural edge. Originally an animated cartoon character, this artifact is locally franchised along with global artefacts such as Barbie and Bratz dolls.
Visual cultural codes reflected in Um Khamas’s traditional attire, mannerisms of speech and body language have been largely popular with the younger generation in the Gulf region. When such acceptance of hybrid products exists designers should acknowledge the importance of cultural divergence in artifact designs. When consumer products mirror regional and local lifestyles of social groups they tend to preserve local history and heritage, withstanding the ongoing larger global village perspective. This research seeks to disclose the role of visual and cultural codes in consumer artifacts in the Gulf region stressing on how Preserving ones cultural identity in artifacts encourages originality in a field where mass culture rules.

Keywords: Cultural Codes, Visual Culture, Artifacts, Local Identity

International Journal of Interdisciplinary Social Sciences, Volume 6, Issue 6, pp.1-14. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.391MB).

Dr. Lena Darweesh . F.

PhD Researcher, School of Art and Design, Dammam University, KSA, Loughborough

Lena Ahmed Darweesh Fallata is a lecturer at Dammam University (DU), Department of Interior Design. Currently pursuing a PhD in Industrial Design at Loughborough University in the United Kingdom. Publications include. ‘Nonverbal Behavior as Communication: The Arabian Coffee Making Ritual’ 2010, published in The International Journal of Interdisciplinary Social Sciences. Volume 5. ‘Designing with Culture in Mind (Continuity and Change)’ 2010, published in Design Principles and Practices: An International Journal. Volume 4. A paper titled ‘The Contemporary Architect in Saudi Environment’, at Abha Tourism Festival, Saudi Arabia 2002. Present a paper ‘Traditionalism VS. Modernism’, at the First Home Economic Symposium, King Abdul-Aziz University in Jeddah Saudi Arabia 1999. My interests evolve around identifying the significance of creating culturally appropriate consumer products using global technology. The scope of my work covers mass-produced objects such as mobile phones and fashion wear that form a basis of how design is a reflection of who we are today.


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